How to learn from bad websites
Warning — this site can be addictive: Web Sites That Suck. But it can also teach you a LOT about what NOT to do on your website. And you’ll learn from corporate giants like Microsoft, FedEx &...
View ArticleHow to share documents on your website
I’ve had a lot of people ask me about the Word & Excel documents we display in specific areas of our website. They look like they’re embedded in the page, and we’re able to share documents and...
View ArticleHow to build your brand on a form
Karl Long wrote this great post (11/24/2008 – no longer available) on the MarketingProfs blog today and I had to pass it along. The topic: Forms on your website – or as he calls them, the “red-headed...
View ArticleHow to engage B2B buyers
If you don’t already subscribe to Dave J’s B2Blog, I definitely recommend adding it to your reading list. Dave is a marketing manager at a major manufacturing firm in Grand Rapids, MI and offers tons...
View ArticleWeb awards you don't want to win
This week, Vincent Flanders of Web Sites That Suck posted his dubious list of 2006′s worst sites. His winners include #10 Brown University (“overwhelmingly difficult to use”) and #7 P&G (for their...
View ArticleRevamping your website content
So you’ve decided to upgrade your website content. It’s a necessary–and sometimes daunting–undertaking, but it can profoundly impact your business. Good websites have a strong design, but great...
View ArticleShare documents with Scribd
Last week I posted our Strategic Marketing Process ebook on Scribd. It’s a great way to share documents and promote your content. Feel free to download it right here. Mouse over “iPaper” in the viewer...
View ArticleShare content with Issuu
I finally had a chance to test Issuu, another document sharing website similar to Scribd, Docstoc and Slideshare. Each of them have different strengths, but their main focus is on allowing users to...
View ArticleHow to develop content for your website
Revamping your company’s website can be challenging, especially if you’ve never tackled this type of project before. OK, honestly, if you’ve never done it before it can be a nightmare. But I’m trying...
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